https://www.zendesk.com.mx/blog/como-es-comportamiento-consumidor/

https://blog.hubspot.es/marketing/factores-comportamiento-del-consumidor

https://economipedia.com/definiciones/comportamiento-del-consumidor.html

https://www.questionpro.com/blog/es/importancia-conducta-del-consumidor/#:~:text=Conocer%20el%20comportamiento%20de%20los,de%20sus%20servicios%20o%20productos.

http://www4.ujaen.es/~osenise/tema%205.pdf

https://www.marketinginteli.com/documentos-marketing/sim-sistema-de-informaci%C3%B3n-de-marketing/comportamiento-del-consumidor/